With the continuous development and progress of technology, people’s requirements for outdoor advertising media will increasing. The traditional outdoor advertising mode has been unable to meet the needs of the public’s vision, which has promoted the rapid development of outdoor LED screens. The placement of outdoor LED advertisements and the placement of large screen advertisements in business have established a high-quality image of the brand, and the precise placement of outdoor advertisements and investment in marketing value have also increased the benefits of advertising.
The outdoor full-color LED display is driven by informatization, and further strengthens the audience’s visual sensory experience through full-color high-definition, high-brightness and other characteristics. In practical applications, there are many advantages as follows.
The Top 5 Advantages
Strengthen the visual impact
Larger size, high-definition picture quality, and high-definition delicate picture presentation are the basic characteristics of outdoor full-color LED displays. Ledtop technology outdoor LED screen is different from the traditional products on the market. It adopts SMD chip lamp bead design, with more uniform color and no modularization, which can present a more complete, fine and delicate giant display screen. Let the outdoor digital LED screen more comprehensively promote the visual impact of the masses, quickly transmit information, and promote people’s consumption.
Highlight screen display
As the main carrier of advertising communication, high screen brightness is the key advantage for outdoor led display. Once the screen brightness is too low, it will be difficult to show good visual effect in sunny weather, and it will not be able to achieve “eye-catching”. The brightness of the outdoor digital signage billboard is up to 6000nits or up to 8000nits, and it can still be displayed clearly even in a strong light environment, bringing an excellent visual display.
Wide coverage
Outdoor led screen billboards usually appear in high-end shopping malls and transportation hubs where people are concentrated, which establish stable and good communication with consumers, and arouse consumers’ strong purchasing desire and investment.
Long display time
The outdoor screen can not only play 24 hours a day, but also can save energy and environmental protection, work around the clock, and can fully adapt to various harsh outdoor environments. Overall performance is strong, and cost-effective. The information transmission of the outdoor full-color LED screen is all-weather. It can better guide potential customers and allow enterprises to achieve better advertising effects with less investment costs.
Immersion
When an advertiser has ad exposure within the same area or space, it minimizes competition with other brands and enables them to effectively gain more attention from consumers. Video advertising can make consumers identify with the brand more quickly, thereby forming the exclusivity of consumers to choose the brand, which will have a visually spectacular impact on potential consumers/passers-by, and attract consumers to pay attention to the brand. This approach is simultaneously disruptive and immersive, allowing brands to communicate a more complete and compelling message.
The Popular Applications
Conclusion
With many advantages, in the information age, LED display is destined to become the mainstream of the market as an outdoor advertising carrier.
